Yume Wo Katare is not a ramen shop, it is a place to find your dreams. As a restaurant with no clear identity system, my rebrand proposes one that is fun, vibrant, illustrative, and immature. Inspired by traditional Japanese calligraphy, I experimented with dry brush techniques and quick gestural motions. This led into the doodle-aspect, and into the logo typography itself.
Along with the brand proposal book is a high-detailed and captivating menu redesign. Illustrated in white chalk and gold paint markers.